3D virtual galleries as a revolutionary way to curate exhibitions
The first online 2D galleries were created for educational and cultural purposes. Usually, museum exhibitions are presented virtually to make the works of art accessible to people living far away. The purpose of 3D galleries is not only to present works of art in a more comfortable and accessible way but also to support sales. It is undoubtedly a part of artists' daily routine to be creative and express themselves through meaningful pieces. Nevertheless, transforming that talent into a steady and profitable stream of sales can pose a challenge. 3D virtual galleries serve this purpose. Nowadays, many artists exhibit their works exclusively in virtual form and sell them here. Virtual galleries allow visitors to navigate the space as they want and obtain information about the artworks in real-time.
Advantages of 3D galleries
Three-dimensional (3D) virtual galleries have become increasingly popular as a new and innovative way to display and sell artworks. For curators, 3D galleries offer a large number of advantages, including:
Expanded Accessibility:
3D galleries can be visited from anywhere in the world, every moment of the day, allowing curators to increase their reach and connect with audiences beyond the physical limits of a physical gallery. Also, one can forget about the long queues or pushy crowds.
Enhanced Display Options:
3D galleries offer curators various unique display options, including immersive virtual reality experiences or NFTs.
Improved Preservation:
3D galleries offer the opportunity to preserve fragile artworks in a digital format, reducing the need for physical handling and exposure to damaging environmental factors.
Simplified Logistics:
There is no need for physical transportation, installation, and de-installation of artworks. 3D galleries can simplify logistics and reduce costs for curators, allowing them to focus more on the creative aspects of their work.
Enhanced Storytelling:
3D galleries enable you to craft a more captivating story around the artwork and the exhibition. You can provide context for each piece of artwork, emphasize its relationship to other pieces, and construct a narrative that would not be possible with a 2D website or exhibition.
Cost-Effective:
Today, in addition to high energy costs, it is not a negligible aspect that 3D galleries can be more cost-effective than traditional physical galleries, as they do not require the same level of investment in real estate, maintenance, and security.
Improved Engagement:
3D galleries provide excellent opportunities for interaction, enabling visitors to zoom in on specific details or view the artwork from various angles. These interactions foster a deeper connection between the artwork and the viewer, resulting in a more engaging and memorable experience.
In one word, 3D galleries offer curators a new and exciting way to showcase their collections while simultaneously offering a range of practical advantages. As technology advances, 3D galleries will likely become an increasingly important tool for curators in the art world. You don't necessarily have to give up the benefits of a physical gallery either. Online galleries are valuable to individuals who cannot attend exhibitions in person and those who have already visited a physical show and want to revisit the exhibition from the comfort of their homes. By allowing for repeated viewings of an artist's work, online showrooms provide collectors with an opportunity to develop a deeper appreciation and understanding of the art on display.
In addition, no coding or web design knowledge is required to use the virtual galleries. Your virtual gallery can be easily created in a user-friendly UI, embedded on your website, and/or shared via a link. You only have to create an account and choose a plan according to your needs. MaxWhere offers a customizable gallery space or if you need a unique one, contact Support. Once you have your own gallery space, you may upload your collections to try out MaxWhere's features. Embed your space's link on your website and social media. Online shows will increase website visits, creating new conversations and sales opportunities.
Ready to use virtual galleries from MaxWhere
MaxWhere provides a comprehensive solution for creating a digital version of your art gallery, exhibitions, and collections. Our team of experts will guide you through the entire process, from consultation and design to implementation, to bring your vision to fruition. Impress and engage with collectors with high-quality, three-dimensional virtual galleries. MaxWhere team can produce breathtaking 3D exhibitions that animate your art collections. Additionally, you can choose from our pre-made 3D spaces and arrange your artwork based on your preferences. What's great about MaxWhere is that visitors can access it directly from their web browser. There is no need to download any additional software. Thanks to the intuitive project explorer, you can enjoy all the advantages of smartboards, and visitors can easily switch between projects.
Attracting collectors into your online gallery: an effective art marketing strategy
The first step is, of course, planning your exhibition. Come up with the concept and layout and think through the message of your exhibition. Create your virtual gallery, which the MaxWhere team will help you with.
After you have everything in place for your virtual show, we recommend using social media channels and email marketing to promote it to your audience.
To create buzz and anticipation for your show, Instagram is an excellent tool. Since Instagram is primarily a visual platform, take advantage of this by creating visually striking posts before the launch. These posts could include a screenshot of a specific piece featured in your virtual show or a detail of the main artwork or photograph you will be presenting. Use these images to spark curiosity and pique the interest of your followers.
Remember to include descriptive and informative details such as the opening date and your artist or curatorial statement. You may use the Countdown sticker on IG stories to remind your followers of the premiere day.
When promoting your virtual show on Instagram and Facebook, it is best practice to update your profile with information related to the event. This may include adding links, dates, a brief description, and emojis. Additionally, you can update your profile headers to capture attention immediately and provide quick, straightforward information to potential visitors. Remember that you can also find a large audience with capital on LinkedIn.
It's important to include a link to your virtual show in your social media bios to make it easily accessible to your audience. In addition, you can make a video tour of your exhibition and upload it to YouTube or TikTok.
Analytics: MaxWhere supports decision making
Hosting a virtual exhibition is a cutting-edge approach to fostering a strong connection with your audience. It encourages them to visit your website and engage with your artwork regularly. This type of event also creates fresh opportunities for generating commissions and sales. However, to maximize the benefits of these online exhibitions, it is crucial to monitor their performance. By utilizing analytics, you can effortlessly obtain insights into your audience's behaviour, such as their geographic location, the total number of exhibition visits, or which shows attract the most attention. With MaxWhere, you can obtain detailed statistics about visitor behaviour: the spaces they were in, the pieces they viewed, as well as their smartboard interactions.
Dr. Evelin Hargitai
,
UX Researcher
,
Maxwhere Ltd.
Applied linguistics and academic research led her to UX. She not only searches for user behavior patterns and good UX solutions all the time but also challenges, which she solves with the persistence of a long-distance runner. Until another one comes.
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